New Aesthetic Argumentum Ad Hominem
|Papercraft Self Portrait - 2009 (Testroete)|
I think the whole 'internet meme', 'buzz', 'promotional strategy' angle on the new aesthetic is indicative of a wider set of worries in relation to a new scepticism, as it were (related also to the skepticism movement too, possibly). We see it on Twitter where the medium of communication seems to encourage a kind of mass scepticism, where one (the one as Das Man) assumes a priori that the other side is blindly following, a 'fanboy', irrational, suspect, or somehow beholden to a dark power to close, restrict or tighten individual freedoms – of course, the 'I' is smart enough to reject the illusion and unmask the hidden forces. This is also, I think, a worry of being caught out, being laughed at, or distracted by (yet) another internet fad. I also worry that the new aesthetic 'internet meme' criticism is particularly ad hominem, usually aimed, as it is, towards its birth within the creative industries. I think we really need to move on from this level of scepticism and be more dialectical in our attitude towards the possibilities in, and suggested by, the new aesthetic. This is where critical theory can be a valuable contributor to the debate.
For example, part of the new aesthetic, is a form of cultural practice which is related to a postmodern and fundamentally paranoid vision of being watched, observed, coded, processed or formatted. I find particularly fascinating the aesthetic dimension to this, in as much as the representational practices are often (but not always) retro, and in some senses, tangential to the physical, cultural, or even computational processes actually associated with such technologies. This is both, I suppose, a distraction, in as much as it misses the target, if we assume that the real can ever be represented accurately (which I don't), but also and more promisingly an aesthetic that remains firmly human mediated, contra to the claims of those who want to "see like machines". That is, the new aesthetic is an aestheticization of computational technology and computational techniques more generally. It is also fascinating in terms of the refusal of the new aesthetic to abide by the careful boundary monitoring of art and the 'creative industry' more generally, really bringing to the fore the questions raised by Liu, for example, in The Laws of Cool. One might say that it follows the computational propensity towards dissolving of traditional boundaries and disciplinary borders.
I also find the new aesthetic important for it has an inbuilt potentiality towards critical reflexivity, both towards itself (does the new aesthetic exist?) but also towards both artistic practice (is this art?), curation (should this be in galleries?), and technology (what is technology?). There is also, I believe, an interesting utopian kernel to the new aesthetic, in terms of its visions and creations – what we might call the paradigmatic forms – which mark the crossing over of certain important boundaries, such as culture/nature, technology/human, economic/aesthetic and so on. Here I am thinking of the notion of augmented humanity, or humanity 2.0, for example. This criticality is manifested in the new aesthetic's continual seeking to 'open up' black boxes of technology, to look at developments in science, technology and technique and to try to place them within histories and traditions – in the reemergence of social contradictions, for example. But even an autonomous new aesthetic, as it were, points towards the anonymous and universal political and cultural domination represented by computational techniques which are now deeply embedded in systems that we experience in all aspects of our lives. There is much to explore here.
|Moroso pixelated sofa and nanimaquina rug, featured on Design Milk|
For me, the very possibility of a self-defined new 'aesthetic' enables this potentiality – of course, there are no simple concepts as such, but the new aesthetic, for me, acts as a "bridge" (following Deleuze and Guattari for a moment). By claiming that it is new 'aesthetic' makes possible the conceptual resources associated with and materialised in practices, which may need to be "dusted off" and to be used as if they were, in a sense, autonomous (that is, even, uncritical). This decoupling of the concept (no matter that in actuality one might claim that no such decoupling could really have happened) potentially changes the nature of the performances that are facilitated or granted by the space opened within the constellation of concepts around the 'new aesthetic' (again, whatever that is) – in a sense this might also render components within the new aesthetic inseparable as the optic of the new aesthetic, like any medium, may change the nature of what can be seen. Again, this is not necessarily a bad thing though.
|Glitch Textiles by Phillip David Stearns|
Certainly there is much work to be done with the new aesthetic, and I, for one, do not think that everything is fixed in aspic – either by Bridle or any of the other commentators. Indeed, there is a need for thinking about the new aesthetic from a number of different perspectives, that for me is the point at which the new aesthetic is interesting for thinking with, and pushing it away seems to me to be an "over-hasty" move when it clearly points to a either a fresh constellations of concepts and ideas, or certainly a means for us to think about the old constellations in a new way. This means that we should not aim to be either for or against the new aesthetic, as such, but rather more interested in the philosophical and political work the new aesthetic makes possible.